President Donald Trump stole his official logo and coat of arms from the former ambassador he bought his Florida Estate, Mar-a-Lago, from. He made one change, removing the word “integrity” and replacing it with “Trump.” You couldn’t find a better, more ironic representation of the man if you tried. Coats of arms are given by the UK government’s College of Arms and are considered official trademarks. The family that owns the mark wanted to sue, but were convinced not to based on Trump’s litigious reputation.
From the UK government website:
Coats of Arms
Coats of arms belong to specific individuals and families and there is no such thing as a coat of arms for a family name. From their origins in the twelfth century to the present day arms have been borne by individuals, and by corporate bodies, as marks of identification. They have also been used to denote other characteristics, which have changed over the centuries as society and culture have evolved. New coats of arms have since the fifteenth century been granted both to individuals and corporate bodies by the senior heralds in Royal service, the Kings of Arms. http://www.college-of-arms.gov.uk
The emblem used by the Trump Organization in the United States had to be changed in Britain, since it belongs to another family.