Despite that Donald Trump himself doesn’t drink, and that he’s caused certain beer stocks to tumble just by becoming president, it comes as no surprise that his first days in office have led to an increase in alcohol consumption for a great many across the country. Anecdotally, you see quite a bit of this online:
My alcohol consumption is increasing under the Trump administration.
— #PhichitOnIce (@messymensch) February 2, 2017
Remember the Freshman 15? I'm on my way to gaining a Trump 15. Stress eating, drinking to cope with each new executive order … it's real.
— Kristen Howerton (@kristenhowerton) January 27, 2017
Me: Wow, Trump's four years were worse than I could've imagined.
Reality: It's been one week.
Me: Hello, grain alcohol.
— Mark Peters (@wordlust) January 28, 2017
Million dollar idea for a monthly subscription service: Trump Survival Box. Delivery of alcohol, chocolate & zanax. Subscription lasts 4 yrs
— Erin Spencer (@erinspencer93) January 24, 2017
And while official data supporting the drinking increase has been hard to come by, one New Jersey restaurant group seems to have noticed a trend. 40NORTH Restaurants, which owns a few restaurant locations in the state, observed an 18% increase in alcohol sales following Trump’s inauguration into office. And while 40North couldn’t definitively attribute this increase to Trump, it did say that a majority of the sales came before the AFC and NFC football championship games and could think of no other reason for it.
“To be honest, we’re not sure if it’s a coincidence, or if people are drinking in fear or celebration of President Trump”
We’re going with “it’s fear of Trump.” Heck, there’s a good chance I’m probably drunk writing this post right now.